My Process For Creating Movement and Behavior Reference Videos
I've been shooting footage and producing these videos for almost 3 weeks now and I think I have a pretty good system that works for me. So I decided to go ahead and write down the steps that I'm using and was quite surprised at just how many steps I use. The process is a little longer for large chunks of raw footage as I'm able to divide them up into different videos. The "Lion 20200906-1" video series is an example of that. It wound up being 6 videos long.
Anyway, for anyone interested in my process, here are the steps. It's a total of 20 steps in a 4 part process.
Part A - Editing the raw footage
1 - Load the raw footage into Premiere Pro and watch it, usually at least twice, often more than that. While I'm watching the video I'm also taking notes and deciding what I want to keep, what I want to get rid of, and if it's going to be one video or a series. As mentioned above, the Lion 20200906-1 raw footage wound up being turned into a series of 6 separate videos, each showing different types of behavior and movement exhibited by a group of lions at the local zoo.
While I'm doing that, I also set up my folder tree for the project or series. I'm really anal about being organized with my files. Many of the videos also have stills collections available, and if I'm not organized properly it will be impossible to find the collections that are requested, or the ones that I want to use myself.
2 - Make the cuts, divide the raw footage into the videos that I'll be creating, apply any effects that I'll be using.
3 - Render a preview
4 - Make any adjustments and re-render if needed
5 - Once I'm happy with the video, I'll export it at the highest quality that I can, and it will go into a sub folder for that video labeled Graphics Footage. This is the footage that I'll pull stills from for the cards and also that I will pull stills from to use for drawings or paintings or anything else that I need a nice photo for.
6 - Apply the clip codes. When I used codes to catalog video or clips, they always refer back to the date that the raw footage was shot on. For the Lion series that was 20200906-1, which is the year, month and day, followed by the series number for that day which is 1. I shot video of the lions that day with both cameras. Series 1 was shot with the Kodak camera, Series 2 was shot with the Olympus camera. I use the two cameras for different situations, but I always have both with me. I prefer the better resolution of the Olympus, but there are some things that the little Kodak just does better, at least for now. ;)
7 - Once I'm happy with the clip codes, I do a preview render.
8- If I'm happy with the clip codes I'll go ahead and export at the highest resolution that I can to the Footage for Assembly folder.
Part B - Making The Cards
9 - I close out Premier Pro and launch Photoshop. I open the video that I exported to the Graphics Video folder and start going through it, extracting interesting stills as I come across them. These are saved in a sub folder tree in the Graphics Video folder: Stills > PSD.
For my movement and behavior videos I like to use stills pulled from each video for the intro and outro cards. I think it makes the video a little more interesting, and I can have some fun setting the mood for the video, show aspects that I think are interesting about the animals that are in the video, etc.
10 - I usually render way more stills than I'll need, so I'll go through and select which ones I want to use for the cards, then add the text.
11 - Add the text to the cards. This is also some fun design work for me. I don't really have a standard style sheet for fonts for my cards, preferring to use different fonts that work with the different images on the cards. Once I'm happy with the look and lettering on the cards, I save them to the Footage Assembly folder.
When I save these, I save them using a standard naming protocol. The name includes the original name as well as what card it is. For instance, Lion 20200906-1-1-4 Channel Title would be the #4 still from the Lion 20200906-1-1 video, and it's the title card for the channel. That way, if I want to be able to pull the original still that that card was made from, I know where to find it. I also save all of the cards as PSD files with their layers intact. That way, if I need to alter the card in any way, it's already set up for that.
Part C - Assembly, Final Render, and Publishing
12 - Assemble the video elements. Easy enough in Premier Rush. Some might ask why I use Rush when I have Premier Pro. But I first started working in Rush, and for the simple things use it for, and given that it's already set up for me, I just go ahead and use it.
13 - Apply transitions.
14 - Render the assembled video to a folder titled Published Video in the main folder for the video.
15 - Publish to YouTube as a private video.
Part D - YouTube
16 - Write the Show Notes. I prefer to do this on YouTube. The dashboard is nice and roomy, I can see what I'm writing, etc. The show notes can be pretty long. They include instructions for requesting stills collections, a short description of that's in each clip, etc. I also add the tags.
17 - Make the video public.
18 - Write a public comment and pin it.
19 - "Like" the video.
20- Share the video to Facebook. Eventually I'll also be sharing to Instagram.